Hans Stork, then Senior Vice President of Silicon Technology Development at Texas Instruments, describes how decision-making processes in a technology development organization yields competitive advantage in this historic 2003 video. Topics covered include: Manufacturing strategy for rapid ramps to volume with low-power, advanced semiconductor technology. IC yield levels to be profitable. Interaction of process development with design. Building of design and system expertise in mobile markets. Trade-offs with on-current and off-current and what the device can do. Issues with copper interconnect and lo-k. Issues of dielectric porosity and device integration.