Summary : Martin van den Brink is a master of hi-tech marketing and development, competing on raw intellect and out-thinking the competition at every step
Martin van den Brink (2006) is a master of hi-tech marketing and development, competing on raw intellect and out-thinking the competition at every step
- A modern day MacArthur, he brilliantly finds ways to leap over the competition’s strongholds, turning strengths into weaknesses--he made fighting the Japanese look easy
- His real break came in the late eighties, when customers clamored to skip i-line and jump to DUV
- Martin and the team at ASML didn’t take the bait and developed i-line instead
- They risked all betting that customers were wrong
- The bet paid off and they took the lead while everyone else back-tracked
- He insisted customers put skin in the game with 157nm and pay for development tools
- Doing the same with immersion took them from behind to the lead as well
