JUST HOW DEEP DO CHIP VIAS GO?

Summary : Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers, at scale. It's pretty amazing.

What's ALD? A children ...

Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand. ... See more

A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

Lithography tool and co ...

31 Mar 2016

One has to look way back to find a lithography tool transition as major as the move to EUV. Few people are old enough to remember a tool transition as tumultuous as EUV. In fact, the transition ... See more

Leading is a top line f ...

The greatest industry leaders are invariably remembered for their ability to grow revenues, not manage costs. The reason is ... ... See more

The company’s name is i ...

If you think you can lose a lot by misnaming your product, imagine what happens when you misname your company? Worse, it can have long term consequences. Apple rose above the crowd, when PCs were just called ... See more

Always give product or ...

Naming can be an important factor in achieving market success or it can lead down the path to market failure. This is because the customer usually encounters the name first in the decision path to learn more a ... See more

To be truly innovative, ...

While counterintuitive, the reason why big innovations are truly big is that they invariably have something stupid about them that keep less innovative people from attempting to innovate. It’s far easier and le ... See more

Disruptive products sta ...

It is a common mistake in tech to approach product development from a classical marketing position of identifying a large market opportunity, performing a competitive analysis, surveying buyers to find what the ... See more

It is an error to place ...

If you put marketing under sales it will become its slave, losing all vision. Under either, marketing will be driven to be totally tactical, its strategic role eliminated. Sales will focus marketing on the ad ... See more