JUST HOW DEEP DO CHIP VIAS GO?

Summary : Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like digging a hole and these have very deep aspect ratios. Find out they compare to the world's tallest skyscrapers, at scale. It's pretty amazing.

What's ALD? A children ...

Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Layer Deposition. It sounds very complicated, but this story makes it so simple even a child could understand. ... See more

A Brief History of Elec ...

200 years of deposition technology ... See more

How KLA has keeps movin ...

24 May 2019

Few companies have accelerated the industry as much as KLA has. ... See more

Confuse the customer wi ...

Never believe that naming is trivial. It’s the first thing people must remember before they decide to buy. That alone makes it one of the most important things an executive must do. For if they can’t remembe ... See more

Problems are markets an ...

One of the biggest mistakes companies make in product development is in not understanding this principle. You see it all the time, with marketing professionals foolishly referring to their product as a solution ... See more

Elephants can innovate

Does real innovation only occur in small companies? Not true: here are some big companies that have shown how to innovate. ... See more

The company’s name is i ...

If you think you can lose a lot by misnaming your product, imagine what happens when you misname your company? Worse, it can have long term consequences. Apple rose above the crowd, when PCs were just called ... See more

Faster learning cycles: ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why the best development teams regularly out-innovate their competitors. Faster learning cycles are far more important ... See more

It is an error to place ...

If you put marketing under sales it will become its slave, losing all vision. Under either, marketing will be driven to be totally tactical, its strategic role eliminated. Sales will focus marketing on the ad ... See more

The need for alignment ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ... See more