Summary : Steve Newberry for leadership in operations, marketing, and technology enabled Lam Research to become the undisputed leader in etch
Steve Newberry (2011) for leadership in operations, marketing, and technology enabled Lam Research to become the undisputed leader in etch
- Started at Lam with a razor- sharp focus on operational excellence, something sorely missing at the time
- Applied operational skills to redefine account management, developing original tools and capabilities at Lam that we’ve not seen elsewhere
- Evaluate each account as a portfolio of opportunities that can be invested in at the right time with the right product
- Ran sales and marketing like the flight deck of an aircraft carrier
- Took a memory market strategy focus, as flash memory emerged
- Came with perfect timing, as the foundries began to fall off the horizon as major semiconductor equipment sales targets
- Made Lam Research one of the largest and most profitable semiconductor equipment companies
