Shoichiro Yoshida (1993) took Nikon from being an OEM supplier to being one the world’s most respected semiconductor equipment companies
- He successfully leveraged Nikon's reputation for quality and reliability in the camera business into a similar reputation for its steppers
- He ushered in a new era in which quality and reliability would become primary decision factors in equipment selection
- They were the first to deliver leading-edge lithography tools that could be installed and turned-on without any hick-ups