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One of the biggest mistakes companies make in product development is in not unde ...
This is something our industry’s marketing legend, Bob Graham, used to say whene ...
During the late eighties execs had to sit through lectures about the superiority ...
It is a common mistake in tech to approach product development from a classical ...
If you put marketing under sales it will become its slave, losing all vision. U ...
Marketing should establish the customer’s problem before product development sta ...
The average leader retreats to the safety of marcom and IR tricks and denials wh ...
Advertising should be primarily used for imprinting your brand on the minds of s ...
Strategy starts at the top and then should be layered with tactics down through ...
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