Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Winners take ownership ...

No one ever fixed a problem that wasn’t theirs. Problems are opportunities, so blaming others leaves the opportunities for others. ... See more

Intel’s Branding Strate ...

15 Jun 2007

One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is something Intel regularly does and It is intentional to keep the competition guessing and allow them to time-launch ... See more

Problems are markets … ...

Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking can lead to the common strategic product development error ... Avoiding the error is easy with a simple mental re ... See more

Always give product or ...

Naming can be an important factor in achieving market success or it can lead down the path to market failure. This is because the customer usually encounters the name first in the decision path to learn more a ... See more

True Visionary’s go whe ...

Almost every company wants to be as innovative as Apple and have their own Steve Jobs driving product development. Sadly there is almost always a Steve Jobs in every company. The problem is that few companies a ... See more

Faster learning cycles: ...

Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why the best development teams regularly out-innovate their competitors. Faster learning cycles are far more important ... See more

Risk versus Uncertainty ...

Risk is when an outcome’s probability is known. Uncertainty is when an outcome’s probability is unknown. Know which is which before you weigh your decisions ... See more

Technology Adoption Pro ...

The likeliness of technology adoption is proportional to the value of the problem it solves less the pain of implementation ... See more

Forecasting is essentia ...

Forecasting is as much a philosophy of time and space as it is a series of methodologies. Understand the philosophy and you will understand how to forecast better, which methods to choose in different situatio ... See more

The need for alignment ...

Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very interesting industry to study with respect to this, as much can be learned. Parts of it are very commoditized and oth ... See more