Competition never sleeps

Summary : It is a basic principle of tactical awareness that the competition never sleeps. You must assume that they are always trying to find areas of competitive advantage and working to reverse any areas of competitive disadvantage. During the eighties, the ascent of Japan's semiconductor equipment industry was accompanied by high customer satisfaction with their tools and general dissatisfaction with tools made by western suppliers...

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Winners take ownership ...

No one ever fixed a problem that wasn’t theirs. Problems are opportunities, so blaming others leaves the opportunities for others. ... See more

Pricing is a function o ...

Pricing of undeveloped products is one of the biggest issues for companies in high technology. They typically revolve around should one price to cost or value, which is really a marketing question which assume ... See more

Problems are markets an ...

One of the biggest mistakes companies make in product development is in not understanding this principle. You see it all the time, with marketing professionals foolishly referring to their product as a solution ... See more

High-tech business stru ...

High-tech business structure is fundamentally different from the B-School classics. The old style of business was split into three primary areas... he style for a modern Tech business splits it into four areas. ... See more

Align your core strengt ...

Align your core strengths, manufacturing, product portfolio, message, and targeting carefully ... See more

To be truly innovative, ...

While counterintuitive, the reason why big innovations are truly big is that they invariably have something stupid about them that keep less innovative people from attempting to innovate. It’s far easier and le ... See more

Power projection in you ...

Power projection must be a fundamental part of your company’s strategy ... See more

A large multi-product c ...

It is a basic principle that a large multi-product company, which should have all the advantages, can be beaten in segments by smaller companies if the large company’s product groups have poor inter-divisional ... See more

Price – it’s the last d ...

It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘want’ based decision, a price range may be needed up front for the buyer to decide if they can afford it or to dec ... See more

The need for alignment ...

As companies get larger, it is natural that sales and marketing split. When this happens, they often run into problems as the two become misaligned. Marketing develops products that sales can’t sell, they don ... See more