| A Brief History of Electr ... |
200 years of deposition technology |
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28 Aug 2017 |
| A History Timeline of Aut ... |
A special presentation of The Chip History Center on History Timeline of Automatic Test Equipment |
15 Jun 2006 |
29 Aug 2017 |
| A large multi-product com ... |
It is a basic principle that a large multi-product company, which should have all the advantages, ... |
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08 Mar 2022 |
| Advertise your company’s ... |
You will never get ink from a magazine to burn mind share with your company’s name... |
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21 Jul 2021 |
| Advertising in Tech: what ... |
Advertising should be primarily used for imprinting your brand on the minds of senior executives a ... |
15 Jun 2005 |
24 Feb 2021 |
| Advertising ROI |
Advertising should be primarily used for imprinting your brand on the minds of senior executives a ... |
|
10 Jun 2022 |
| Align your core strengths |
Align your core strengths, manufacturing, product portfolio, message, and targeting carefully |
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16 Feb 2021 |
| Always give product or co ... |
Naming can be an important factor in achieving market success or it can lead down the path to mark ... |
|
26 Jan 2021 |
| Average vs Great Leaders |
The average leader retreats to the safety of marcom and IR tricks and denials when surprised by a ... |
|
30 Jul 2021 |
| Bill Tobey on Bringing th ... |
Bill Tobey interview on his conceptualizing the wafer stepper in the late 1970s |
06 Dec 2006 |
31 Jul 2017 |
| Branding word choice will ... |
Words matter. Words imprint in the brain with the images they create. It is a general observation ... |
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21 Jul 2021 |
| Budgets and risk avoidanc ... |
If you think back to the days when today’s giants were small, the focus was not on budgets, but on ... |
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19 Mar 2021 |
| Bunny Suit History in Sem ... |
In 1968, standard clean room practices were lax. Facilities were kept reasonably clean, but employ ... |
24 May 2018 |
24 May 2018 |
| CEOs must make on-the-spo ... |
Advantest, JSR, and TEL: Why they were so successful when so many others failed. |
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10 Jun 2022 |
| Competition never sleeps |
It is a basic principle of tactical awareness that the competition never sleeps. You must assume t ... |
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19 May 2021 |
| Confuse the customer with ... |
Never believe that naming is trivial. It’s the first thing people must remember before they decid ... |
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21 Jul 2021 |
| Customers are not visiona ... |
It is a common mistake to attempt entrepreneurial market development using classic business school ... |
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10 Jun 2022 |
| Dave Markle: Ultratech/Pe ... |
Dave Markle, Senior Vice President & Chief Technical Officer at Ultratech, describes what math and ... |
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22 Oct 2019 |
| Define and refine your Co ... |
This seems obvious. It’s so obvious that it is a strategic error that many companies make. First, ... |
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16 Feb 2021 |
| Develop products on needs ... |
Then, wants and features will drop out. Don’t confuse the two. A need can be identified because ... |
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08 Jan 2021 |
| Disruptive products start ... |
It is a common mistake in tech to approach product development from a classical marketing position ... |
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26 Jan 2021 |
| Elephants can innovate |
Does real innovation only occur in small companies? Not true: here are some big companies that hav ... |
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19 Jan 2021 |
| Faster learning cycles: t ... |
Want to improve RoR (Return on R&D)? Faster learning cycles are probably the biggest reason why th ... |
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15 Sep 2021 |
| Forecasting is essential, ... |
Forecasting is as much a philosophy of time and space as it is a series of methodologies. Underst ... |
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13 May 2022 |
| Gary Patton: What Math & ... |
Gary Patton never knew he wanted to be a scientist when he was a kid. |
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22 Oct 2019 |
| High-tech business struct ... |
High-tech business structure is fundamentally different from the B-School classics. The old style ... |
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07 Feb 2021 |
| HOW A CHIP IS MADE |
How We Do It . . . |
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01 Aug 2017 |
| How a semiconductor wafer ... |
It Really Does Start With Sand . . . This series of images show how silicon wafers are made from s ... |
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29 Aug 2017 |
| How Japan Lost its Semico ... |
The 5 strategic causes behind the long-term failure of Japan’s Semiconductor industry are covere ... |
25 Jul 1992 |
28 Oct 2019 |
| How KLA has keeps moving ... |
Few companies have accelerated the industry as much as KLA has. |
24 May 2019 |
24 May 2019 |
| HOW THE TRANSISTOR WORKS |
Microprocessors are essential to many of the products we use every day such as televisions, cars, ... |
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30 Jun 2017 |
| How the U.S. beat Japan i ... |
The source of Japan’s failure to move forward is mostly about the failure of their Theory Z manage ... |
17 Aug 2012 |
19 May 2021 |
| HOW TO BUILD A DINOSAUR |
Dr. Jack Horner, “The Dinosaur Guy,” describes the biological challenges in building a dinosau ... |
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30 Jun 2017 |
| IBM’s Design For Manufact ... |
Why does IBM have a semiconductor group when the biggest advancements in computing power are comin ... |
15 Jun 2007 |
29 Apr 2021 |
| IBM’s R&D Partnering Mode ... |
IBM’s R&D partnering model is one of the great business process innovations of the semiconductor i ... |
15 Jan 2010 |
07 Feb 2021 |
| If you apply classical ma ... |
It’s not that classical marketing is totally ineffective. But it is only marginally so. The reas ... |
|
02 Jun 2021 |
| Images in Semiconductor H ... |
Key events drawn from archived documents in VLSI's library. These documents have been carefully se ... |
16 Jun 2008 |
09 Aug 2019 |
| Intel’s Branding Strategy ... |
One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is some ... |
|
24 Mar 2021 |
| Intel’s Branding Strategy ... |
One of the most important Maxims of Hi-Tech is to never confuse customers with names. This is some ... |
15 Jun 2007 |
29 Apr 2021 |
| Introduction to Maxims of ... |
How to thrive in the extreme sport of business: These maxims compile much of the wisdom G Dan Hutc ... |
|
28 Dec 2020 |
| It is a strategic princip ... |
Misalignment of external and internal communications is a common leadership failure. They are oft ... |
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21 Jul 2021 |
| It is an error to place m ... |
If you put marketing under sales it will become its slave, losing all vision. Under either, marke ... |
|
05 Aug 2021 |
| It’s all about good manag ... |
During the late eighties execs had to sit through lectures about the superiority of Japanese manag ... |
|
08 Mar 2022 |
| It’s always about bad or ... |
Every corporate problem is ultimately a management or leadership issue. If it isn’t, a company is ... |
|
19 Jan 2021 |
| Japan's Best Semiconducto ... |
How some Japanese companies thrived in spite of the many challenges of the lost decades. |
01 Jun 1995 |
26 Oct 2018 |
| JUST HOW DEEP DO CHIP VIA ... |
Semiconductor engineers must figure out how to etch deep and very narrow trenches. Etching is like ... |
|
29 Aug 2017 |
| KULICKE & SOFFA: WIRE BON ... |
Ever wonder how the nanochips you see in pictures wind up covered in plastic on a printed circuit ... |
15 Jun 2006 |
22 Aug 2017 |
| Leadership Principles and ... |
The underlying principles and purpose of their leaders govern the outcome of all marketing battles ... |
|
09 Mar 2021 |
| Leading is a top line fun ... |
The greatest industry leaders are invariably remembered for their ability to grow revenues, not ma ... |
|
09 Mar 2021 |
| Lithography tool and comp ... |
One has to look way back to find a lithography tool transition as major as the move to EUV. Few pe ... |
31 Mar 2016 |
28 Jun 2019 |
| Look like a duck: How Int ... |
Look like a duck: cool and collected on the surface, while paddling hard underneath. But never st ... |
|
30 Jul 2021 |
| Marketing should establis ... |
Marketing should establish the customer’s problem before product development starts and engineerin ... |
|
23 Jun 2022 |
| Math, Science, & our Coun ... |
Charlie Sporck explains why Math and Science are important for the economy and the society as a wh ... |
07 Nov 2007 |
22 Oct 2019 |
| Math, Science, & Your Fut ... |
Sound Boring? Hear how very successful people have used Math & Science to make their lives wild, f ... |
27 Apr 2006 |
31 Jul 2017 |
| Memory Gluts: Will the DR ... |
TTID: This Time it’s Different or Time-to-Imminent-Disaster? |
|
20 Aug 2018 |
| Minds & Machines: Do You ... |
Making chips is about driving machines better than a Formula 1 to their limit. |
|
22 Oct 2019 |
| Monetization - The first ... |
When does the innovation clock start: With the idea, with the first paper, with the first alpha to ... |
|
28 Dec 2020 |
| Moore's Law 101: The Math ... |
Moore’s Law has morphed into many things over its life. But what is it … Really! Here it is e ... |
19 Apr 1965 |
02 Oct 2017 |
| Moore's Law and the race ... |
How the continuation of Moore’s law provides a foundation for future economic growth; how it’s ... |
15 Nov 2006 |
02 Oct 2017 |
| Moore’s Law GDP Value i ... |
How the Moore’s Law raises income in relationship to the economies of the United States and the ... |
13 Feb 2015 |
21 Oct 2019 |
| More on principles and pu ... |
The underlying principles and purpose of their leaders govern the outcome of all businesses. |
|
09 Mar 2021 |
| Narratives – not earnings ... |
It is a strategic error to focus too closely on the more predictable control of quarterly earnings ... |
|
08 Mar 2022 |
| Needs and benefits always ... |
This jewel is one of the most important lessons I remember from Bob Graham. The setting was at an ... |
15 Jun 1985 |
23 Jun 2022 |
| Operations, account manag ... |
Operations, account management, corporate marketing, and product marketing & development are worth ... |
15 Jun 1988 |
13 May 2022 |
| Partnering only happens w ... |
The difference between partnering and purchasing is that partnering can only happen when both part ... |
|
07 May 2021 |
| Power projection in your ... |
Power projection must be a fundamental part of your company’s strategy |
|
30 Jul 2021 |
| Price – it’s the last dec ... |
It is a common error to think that price is the first decision point for a buyer. Now in a B2C ‘wa ... |
|
08 Jan 2021 |
| Pricing is a function of ... |
Pricing of undeveloped products is one of the biggest issues for companies in high technology. Th ... |
|
26 Jan 2021 |
| Problems are markets … So ... |
Marketing pro’s love to use the word ‘solution’ as a synonym for ‘product.’ This way of thinking c ... |
|
18 Aug 2021 |
| Problems are markets and ... |
One of the biggest mistakes companies make in product development is in not understanding this pri ... |
|
18 Aug 2021 |
| Product marketing and dev ... |
Product marketing and development should be close enough to account management and corporate marke ... |
|
23 Jun 2022 |
| R&D is your future, SG&A ... |
In general, robbing SG&A to invest in R&D promotes growth in a healthy technology company. Doing t ... |
|
16 Feb 2021 |
| Risk versus Uncertainty i ... |
Risk is when an outcome’s probability is known. Uncertainty is when an outcome’s probability is u ... |
|
08 Jan 2021 |
| Rubylith mask-making econ ... |
Ever wonder what economic impact mask technology innovation has had? Any idea of how long it would ... |
07 Dec 2018 |
24 May 2019 |
| Sales and Marketing shoul ... |
When the two are combined, the strategic parts of marketing often get short shrift. This often le ... |
|
05 Aug 2021 |
| SALES versus MARKETING |
"SALES is persuading the Customer to WANT what we HAVE. MARKETING is being sure we HAVE what the C ... |
|
07 Feb 2021 |
| Segment products and mark ... |
One of the greatest problems in marketing is effectively communicating the differences between pro ... |
|
06 Apr 2021 |
| Sell yourself, your compa ... |
When it comes to big ticket capital items, the customer is not just buying a product, they are mak ... |
|
24 Mar 2021 |
| Semiconductor Companies o ... |
Consolidation in the Semiconductor Industry is strange because of the way the industry has been bi ... |
22 Feb 2013 |
19 May 2021 |
| Semiconductor Industry Co ... |
How consolidation in the semiconductor industry benefited customers. |
07 Jan 2011 |
05 Aug 2021 |
| Silicon Valley’s Wars f ... |
Silicon Valley's Upstarts versus the World |
|
26 Oct 2018 |
| Strategic versus tactical ... |
Confusing the two is a dangerous mistake. Not understanding the difference typically leads to tac ... |
|
18 Aug 2021 |
| Strategy starts at the to ... |
Strategy starts at the top and then should be layered with tactics down through your organization |
|
13 May 2022 |
| Strategy versus Grand Str ... |
It is a general rule that a strategy will fail against the competitor who can master a grand strat ... |
|
13 May 2022 |
| Tech Business Strategy ve ... |
Most confuse the two and in reality I doubt there is any formal definition for marketing. In mili ... |
|
24 Mar 2021 |
| Tech businesses need Prod ... |
If you approach product development as a task of managing you invariably introduce products that w ... |
|
21 Jul 2021 |
| Technology Adoption Proba ... |
The likeliness of technology adoption is proportional to the value of the problem it solves less t ... |
|
10 Jun 2022 |
| The 3 business integratio ... |
Of the three business integration models: Horizontal, Vertical, and Matrix, matrix is the most pow ... |
|
21 Jul 2021 |
| The 5 Business Strategies |
There are only five business strategies: cost, quality, distribution, technology, and intellectual ... |
|
24 Mar 2021 |
| The company’s name is its ... |
If you think you can lose a lot by misnaming your product, imagine what happens when you misname y ... |
|
24 Feb 2021 |
| The DRAM crash of 2008 |
How the 2007-2008 financial crisis that led to the great recession ignited a crash in semiconducto ... |
02 Jan 2008 |
10 Aug 2018 |
| The lady bug and the micr ... |
This is a children's story about Little Lil the ladybug and her journey across a silicon wafer and ... |
|
23 May 2019 |
| The need for alignment is ... |
Poor alignment strategy is a common failure mode in many businesses. Chip Making is a very intere ... |
|
13 May 2022 |
| The need for alignment of ... |
As companies get larger, it is natural that sales and marketing split. When this happens, they of ... |
|
13 May 2022 |
| The stock will take care ... |
This is something our industry’s marketing legend, Bob Graham, used to say whenever his people got ... |
15 Jun 1988 |
07 Feb 2021 |
| The Three Traits of Great ... |
When I think back on the best leaders I have ever had the pleasure to know there are three basic t ... |
|
02 Jun 2021 |
| The two reasons to advert ... |
The two reasons to advertise: Brand Building and Lead Generation |
|
10 Jun 2022 |
| There should be two disti ... |
One is corporate marketing, which is for the development of sales-support materials, advertising, ... |
|
23 Jun 2022 |
| To be truly innovative, i ... |
While counterintuitive, the reason why big innovations are truly big is that they invariably have ... |
|
15 Sep 2021 |
| True Visionary’s go where ... |
Almost every company wants to be as innovative as Apple and have their own Steve Jobs driving prod ... |
|
15 Sep 2021 |
| Tunneling through a compe ... |
Tunneling through a competitor’s pricing walls is a very effective strategy. AMD successfully use ... |
|
06 Apr 2021 |
| Using Math & Science and ... |
Per-Ove Hansson on using Math & Science and getting paid good money to see the world. |
|
22 Oct 2019 |
| What Math & Science Can D ... |
Mike Polcari, CEO of SEMATECH, describes how he built a career in math and science, what it’s do ... |
|
31 Aug 2017 |
| What Math & Science Have ... |
Debbora Ahlgren describes what math and science have done for her. Find out why she never gave up ... |
01 Jan 2011 |
22 Oct 2019 |
| What Math & Science Have ... |
Lisa Su, VP of IBM's Semiconductor Research & Development Center, describes what math and science ... |
|
28 Aug 2017 |
| What Math & Science Have ... |
Mark Bohr, Intel Senior Fellow, describes what math and science have done for him. Find out why th ... |
|
22 Oct 2019 |
| WHAT'S A BUNNY SUIT? |
Find out what it's like to be working in the clean room. |
|
22 Aug 2017 |
| What's ALD? A children's ... |
Did you know that the chip makers routinely make films one atom at a time? It's called Atomic Laye ... |
|
29 Aug 2017 |
| When changing your name, ... |
When changing your name, make sure the new one and logo reflect the company’s history into the fut ... |
|
13 May 2022 |
| Why big companies don’t i ... |
It is a mistake to believe that risk aversion or the tendency for meeting quarterly numbers to alw ... |
|
10 Jun 2022 |
| Winners take ownership of ... |
No one ever fixed a problem that wasn’t theirs. Problems are opportunities, so blaming others lea ... |
|
28 Dec 2020 |
| Yan Borodovsky: Breaking ... |
Ever wonder how innovation really happens? Think it's someone sitting back and dreaming up an idea ... |
13 Sep 2007 |
22 Oct 2019 |